TRI is positioned as the universal equalizer of athletics and sports culture.

We are changing the world. As the Founding and Governing Body of the emerging sport, TRI, the TRI Federation is responsible for education, game/sport development, recruitment, event management, and international coordination of competitions. Thanks to its existing promotional channels, global grass roots following, and growing networks the company is poised to launch the sport in strategic locations, expanding events and leagues.

Equality • Perseverance • Creativity

Achieving The Mission

With an exclusive partnership, Master Athletics supports the TRI Federation with designs, manufacturing and distribution of all TRI equipment. Both MAL and TRI Fed share similar management and stakeholders and are part of a joint business strategy. With combined efforts the TRI industry is expected to survive initial sports criticism and thrive in several international sports markets.